Sunday 20 May 2007

The Power of Protesting.

Well done everyone who complained - this was a quick and decisive result. However, look carefully at the last two lines 'how long is a piece of string' ? It might be best to carry on the boycott for some time to come..... How many bars are already in the supply chain?

Vegetarians have won their battle over the use of animal extracts in some of the country's favourite chocolate bars.

The manufacturer of Mars bars, Snickers, Maltesers and Galaxy has apologised to vegetarians after saying last week it was to change its ingredients.
More than 6,000 people complained about the move by Masterfoods and 40 MPs signed a petition.
Masterfoods had said it was changing the way it used some chocolate and ice cream from a vegetarian source to one with traces of rennet, an animal enzyme.
The Vegetarian Society protested on behalf of three million vegetarians in the UK and asked people to "express their concern" to Masterfoods.
Fiona Dawson, managing director of the Mars snack business in the UK, said: "The consumer is our boss and we had lots of feedback from consumers.
"It became very clear, very quickly that we had made a mistake, for which I am sorry.
"There are three million vegetarians in the UK and not only did we disappoint them but we upset a lot of the consumers.
""We have listened to their views and have decided to reverse our decision."
The company said it will begin changing its recipe back immediately for the best-selling four brands and at a later date for Minstrels.

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